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Using Surveys to Drive Reviews on Peer-to-Peer Review Sites

Encourage happy customers to leave reviews on G2, TrustRadius, and Capterra directly from your survey.

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Written by Tom Aristone
Updated over 5 months ago

Directing Happy Customers

UserEvidence surveys allow you to route satisfied customers to reference activities, such as leaving a G2 review or recording a video testimonial.

Built-in survey logic automatically detects when a respondent gives an NPS score above a certain threshold, directing them to a customizable end page with a specific call-to-action. This ensures that your most enthusiastic advocates are encouraged to share their positive experiences on public platforms.

The text and incentive tiles on this end page are fully customizable to align with your goals. We recommend offering an engaging incentive — such as a gift card, company swag, or event discount code — to boost participation.

What You'll Need

To customize the end page, send your Customer Success Manager the following:

  • Preferred copy for the end page

  • NPS threshold for end page visibility (e.g., 7+ NPS scorers are advocates)

  • Relevant links to route customers to (e.g., your company’s G2 page)

Your Customer Success Manager will take care of setting it up for you!


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