What's New
Previously, requesting a G2 review meant sending respondents to G2 to answer the same questions they had already answered in your survey. The UserEvidence G2 integration changes that by building G2’s own review questions directly into your survey. Once respondents finish, they can publish their answers straight to your G2 listing.
What You Get
G2 reviews from the surveys you already run. There’s no second ask and no duplicate questions.
A number you can report. See how many G2 reviews each survey generated, so you can show its impact at renewal or QBR time.
Compliance by default. Incentive disclosures and reviewer privacy automatically follow G2’s guidelines.
To get started, a UserEvidence admin can connect G2 under Settings → Integrations.
Step 1: Connect G2 and add your products
A UserEvidence admin connects G2 once for the whole account, then adds each G2 product your surveys can send reviews to.
Connect G2
Go to Settings → Integrations and find the G2 card.
Click Connect, and sign in to G2 when prompted.
When you return to UserEvidence, the card will show G2 as connected.
Add a G2 Product
On the G2 card, click Add Product.
Select the G2 product you want to collect reviews for. UserEvidence verifies it against your G2 connection before saving.
The product then appears in your products table, along with the number of surveys that use it.
Remove a G2 Product
Click Remove next to the product. Before you confirm, UserEvidence lists every survey that uses it, so you know what will be affected.
If a product shows a warning, G2 no longer recognizes it for your connection, which can happen when the product’s G2 listing changes. Click Check Again on that row, and if the warning persists, please contact your G2 account team or UserEvidence support.
Step 2: Add the G2 review block to a survey
Once G2 is connected, any survey editor can add a G2 review block to a survey and choose which G2 product it sends reviews to.
Open the survey in the survey editor.
Click Source G2 Reviews in the question type options on the right-hand menu.
Choose the G2 product that this survey’s reviews should go to.
Answer the incentive question (see Incentives and G2 Disclosure below).
Drag the G2 review block to where you want it in the survey. You can add your own questions before and after it.
How G2 Questions Are Managed
The questions in the G2 block come directly from G2, so you can’t edit, reorder, or delete them. The editor shows a preview of G2’s current questions for your product. Your survey automatically uses the latest version of each question.
Incentives and G2 Disclosures
G2 labels reviews that were written in exchange for an incentive, and UserEvidence’s standard gift card drawing counts as an incentive.
If your survey invite mentions the drawing (the default), every G2 review from that survey is posted as incentivized. You don’t need to do anything else.
If you’d rather collect non-incentivized reviews, remove the drawing language from the invite when you set up the G2 block. Respondents to that survey are then excluded from the drawing, and their reviews are posted without the incentive label.
You make this choice for each survey individually, so you can run incentivized and non-incentivized surveys side by side.
What your respondents experience
Respondents answer G2’s questions as part of your survey, then decide at the end whether to post their responses to G2 as a review.
The survey experience works as usual. G2’s questions appear wherever you placed the block and match the look of the rest of the survey. When respondents finish, they’re invited to post their answers to G2 as a review of your product. If they accept, they sign in to G2 (or create a free G2 account) and confirm the post. They can also choose whether their name and photo appear on the review, an option that follows G2’s default setting and wording. When they return to your survey, their review is submitted to G2.
Posting is always optional, and respondents who skip it can still complete your survey normally.
Respondents who have already reviewed your product on G2 won’t see the G2 questions or the posting step. This keeps them from being asked twice and prevents their existing review from being overwritten.
G2’s questions include an option for respondents to show their name and photo on their review in the G2 community. If they decline, the review is posted anonymously on G2.
Tracking sourced G2 reviews
UserEvidence counts every G2 review posted through your surveys.
Per survey: Open the survey’s Metrics tab. A G2 Reviews row appears on any survey that uses the G2 review block.
Across your account: Your Content Performance Dashboard shows the total number of G2 reviews sourced.
G2 moderates every review before publishing it. A review counted here has been submitted to G2, but it may take some time to appear on your listing, and G2 may choose not to publish it.
Frequently Asked Questions
Do respondents have to post to G2 to finish my survey?
No. Posting is optional and offered at the end of the survey. Skipping it doesn’t affect their survey response.
Will my survey break if G2 is unavailable?
No. If UserEvidence can’t reach G2, your survey still works, and respondents can complete it.
Can I use more than one G2 product?
Yes. Add each product under Settings → Integrations, then choose the right one for each survey. Each survey can send reviews to only one G2 product.
Why can’t I edit the G2 questions?
They’re G2’s questions, and G2 requires reviewers to answer them as written. You can add your own questions before or after the G2 block.
Why don’t some respondents see the G2 questions?
These respondents have already reviewed your product on G2. Posting again would replace their existing review, so UserEvidence skips the G2 block for them.
Why isn’t a submitted review on my G2 listing yet?
G2 reviews and moderates every submission before publishing it. This can take time, and G2 may not publish every review.