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HubSpot Integration: Personalized Survey Links

Reduce Friction for Survey Respondents

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Written by Tom Aristone
Updated over a week ago

Sync Personalized Survey Links with HubSpot

Instead of sending a generic survey link, the integration automatically generates a unique link for each recipient in your HubSpot campaign, prefilled with their details, such as Name and Company, so respondents can skip unnecessary steps and start answering questions right away. This creates a smoother, faster survey experience and reduces friction for recipients.

These personalized links are great for sending surveys around key moments, like a Closed Won or Lost deal, new customer onboarding, or just before a renewal, so feedback is collected when it’s most relevant. By removing extra steps for respondents, these links help increase completions and give you timely, accurate feedback you can act on.

What You’ll Need

  1. Survey already created in UserEvidence

  2. Campaign already created in HubSpot

    Note: Ensure your campaign includes a URL field labeled "UE Survey Link"

  3. Contact your Customer Success Manager to schedule an integration setup call after creating the survey and campaign. Ensure someone with HubSpot admin access is available to join.

  4. During the call, we’ll establish and test the integration connection.

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