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Salesforce Integration: Personalized Survey Links

Reduce Friction for Survey Respondents

T
Written by Tom Aristone
Updated this week

Sync Personalized Survey Links with Salesforce

Instead of sending a generic survey link, the integration automatically generates a unique link for each recipient in your Salesforce campaign, prefilled with their details, such as Name and Company, so respondents can skip unnecessary steps and start answering questions right away. This creates a smoother, faster survey experience and reduces friction for recipients.

These personalized links are great for sending surveys around key moments, like a Closed Won or Lost deal, new customer onboarding, or just before a renewal, so feedback is collected when it’s most relevant. By removing extra steps for respondents, these links help increase completions and give you timely, accurate feedback you can act on.

What You'll Need

  1. Your survey created in UserEvidence.

  2. A Salesforce Campaign pre-configured with your recipients.

  3. A URL custom field added to your Salesforce Contact object.

    ​Note: Ensure the URL custom field is labeled "UE Survey Link"

  4. Contact your Customer Success Manager to schedule an integration setup call after creating the survey and URL custom field. Make sure someone with Salesforce admin access can join the call.

  5. During the call, we’ll establish and test the integration connection.

  6. Once the integration is in place, you can use the custom URL field as the destination for a link or CTA in your survey email.

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