What's New
You can now replace the default footer on your survey emails with your own. Until now, every email ended with the same UserEvidence footer: "Powered by UserEvidence", our mailing address and our unsubscribe link.
This is useful when your legal or compliance team requires emails to carry your company's own footer, such as your links, copyright notice, postal address and unsubscribe link. You can also point the "Unsubscribe" button that Gmail, Yahoo and Outlook show at your own unsubscribe page, so every unsubscribe is handled in one system.
Where to find it
Open any campaign in your survey editor and select the Settings tab, next to Emails, Recipients and Statistics. It has two sections: Custom email footer and Unsubscribe headers.
This Settings tab appears on accounts that have custom footers turned on. If you don't see it, please contact your UserEvidence Customer Success Manager.
How the custom footer works
When you save a custom footer, it replaces everything below the body of the email: the "Powered by UserEvidence" line, the UserEvidence mailing address and the UserEvidence unsubscribe link. Your footer must include a working unsubscribe link, because ours is no longer added.
You provide the footer in two versions:
HTML version: paste your footer's HTML. Scripts, style blocks and event handlers are removed when you save. Tables, links, images, text formatting and inline styles are kept.
Plain-text version: shown by email clients that don't display HTML. It is required whenever you add an HTML version.
To set it up:
Open the campaign in your survey and select the Settings tab.
Paste your HTML footer and your plain-text footer.
Fill in the unsubscribe headers (see below).
Select Save settings.
If you fill in any footer field, the HTML version, the plain-text version and the List-Unsubscribe URL are all required.
Campaigns with a custom footer are sent with both an HTML and a plain-text version of each email. Campaigns without one are unchanged.
Unsubscribe headers
Gmail, Yahoo and Outlook show an "Unsubscribe" button next to the sender name, using values set in these fields. Point them at the same place as the link in your footer, so unsubscribes are handled in one system.
Field | Required? | What to enter |
List-Unsubscribe URL | Yes, when a custom footer is set | Your unsubscribe page. Must start with https:// |
List-Unsubscribe email | No | A mailto: address. Some email clients send an email here instead of opening the URL. |
One-click unsubscribe (RFC 8058) | No, off by default | Tick only if a single POST request to the URL unsubscribes the person who clicked, with no login, form or redirect. |
The URL is the same for every recipient, so for one-click unsubscribe it must identify the person on its own. If you're not sure your page supports this, ask your email team before ticking the box. When it's unticked, Gmail shows a link to your page instead of a one-click button.
Good to know
Set per campaign. Each campaign has its own footer, so other campaigns keep the standard UserEvidence footer until you change them.
Applies to invitations and reminders. Every email in the campaign uses the custom footer.
Changes affect unsent emails only. Emails already sent aren't changed. You can edit the footer after a campaign has started.
Save to apply. Settings aren't saved automatically; select Save Settings when you're done.