Skip to main content

Content Performance Dashboard

The Content Performance Dashboard gives you visibility into how your customer evidence performs across your GTM tools. It helps you understand which assets are driving engagement, where your team is using them, and who your most active users are.

T
Written by Tom Aristone
Updated over 3 weeks ago


Accessing performance data

Access the Content Performance Dashboard

From the Assets tab, select Performance to view the Content Performance Dashboard, which provides a high-level summary of engagement across all assets, channels, and users.


Access metrics for an individual asset

You can also view performance data for a specific asset directly from the asset view.

  1. Navigate to Assets in your UserEvidence workspace.

  2. Select the asset you want to review.

  3. In the top-right corner, click Metrics.


This opens the detailed performance view for the selected asset.



Content Performance Dashboard details

Filters

Use the filters at the top of the dashboard to refine the data shown by:

  • Date range

  • Channel (UserEvidence, Research Library, Slack)

  • Content type

All metrics and tables update based on your selected filters.All metrics and tables update based on your selected filters.


Summary metrics

The dashboard includes high-level metrics that provide a snapshot of content performance, including:

  • Total engagements

  • Unique engaged users

  • Most used channel

  • Top performing asset


Engagements over time

This chart shows total interactions (copy, download, share) over time, helping you understand how content usage changes week over week.


Channel breakdown

The channel breakdown shows how engagement is distributed across UserEvidence, your Research Library, and Slack, making it easy to see where your team accesses content most often.


Top performing content

This table ranks assets by total engagement. For each asset, you can view:

  • Asset name and content type

  • Total engagements

  • Engagement breakdown

  • Last used date

Selecting an asset opens more detailed engagement data.


Top users leaderboard

The leaderboard highlights the most active users based on engagement, helping you identify champions and understand adoption across your team.



Individual asset metrics details

The individual asset metrics view provides a detailed breakdown of how a single asset is performing.

What you’ll see

  • Total engagements for the selected time period

  • Engagement breakdown, including:

    • Downloads

    • Share links copied

    • Link clicks

    • External views

  • Usage by channel

  • Recent activity

  • Top GTM users (when available)

You can adjust the date range to analyze performance over different time periods.

Note: Engagements are calculated as the sum of the following actions: asset downloaded, asset share link copied, asset share link clicked, and asset share link copied from Slack. Research Library engagement is shown at the channel level only, as individual visitor activity is not tracked due to anonymous traffic. User-level engagement is displayed for the Top 10 users only; activity from users outside the Top 10 is included in totals but not shown individually.

Did this answer your question?