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AI Assist — Response Enrichment

If a respondent submits a short or vague testimonial answer, AI Assist automatically asks a relevant follow-up question to gather more context. This helps turn simple responses into usable testimonials, statistics, or case study quotes.

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Written by Tom Aristone

Overview

When a respondent answers a testimonial question, their initial response is evaluated for depth and specificity. If the response is too brief or lacks detail, AI Assist will generate a contextual follow-up question directly below their answer. The respondent can either provide additional detail or skip the follow-up entirely. If they choose to elaborate, their original response and follow-up are combined into a single, cohesive answer in your results.

How It Works

  1. Navigate to your survey

  2. Either add or locate a testimonial question type

  3. Toggle AI Assist on or off for that testimonial question
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When to Use AI Assist

AI Assist is especially useful when you want responses that go beyond surface-level feedback. Common use cases include:

  • Collecting customer testimonials that are ready to publish

  • Gathering quantified results (e.g., time saved, ROI, efficiency gains)

  • Improving the quality of responses in post-implementation or NPS follow-up surveys

  • Supporting marketing and product marketing teams with stronger proof points


Current Limitations

  • Only applies to testimonial questions

  • NPS and multiple-choice questions are not supported

  • One follow-up question per response (no multi-step conversation)

  • English only in this release

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