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AI Assist — Response Enrichment

If a respondent submits a short or vague testimonial answer, AI Assist automatically asks a relevant follow-up question to gather more context. This helps turn simple responses into usable testimonials, statistics, or case study quotes.

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Written by Tom Aristone
Updated today

Overview

When a respondent answers a testimonial question, their initial response is evaluated for depth and specificity. If the response is too brief or lacks detail, AI Assist will generate a contextual follow-up question directly below their answer. The respondent can either provide additional detail or skip the follow-up entirely. If they choose to elaborate, their original response and follow-up are combined into a single, cohesive answer in your results.

How It Works

  1. Navigate to your survey

  2. Either add or locate a testimonial question type

  3. Toggle AI Assist on or off for that testimonial question


When to Use AI Assist

AI Assist is especially useful when you want responses that go beyond surface-level feedback. Common use cases include:

  • Collecting customer testimonials that are ready to publish

  • Gathering quantified results (e.g., time saved, ROI, efficiency gains)

  • Improving the quality of responses in post-implementation or NPS follow-up surveys

  • Supporting marketing and product marketing teams with stronger proof points


Current Limitations

  • Only applies to testimonial questions

  • NPS and multiple-choice questions are not supported

  • One follow-up question per response (no multi-step conversation)

  • English only in this release

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